Earth Hour 2012

March 31st 2012 – Earth Hour! Once again households and businesses are encouraged to turn off their non-essential lights for one hour to raise awareness about the need to take action on climate change.

Initiated by the WWF and started in Sydney in 2008, the event has grown year by year. This year, Earth Hour is scheduled for March 31, 2012 from 8:30p.m. to 9:30p.m. (local time).

This year’s slogan is “I Will If You Will”, and the message is spreading by means of social media. Facebook, Twitter and a dedicated youtube channel are utilized to catch momentum for this year’s Earth Hour.lightbulb.gif

Media coverage will be large again this year, showing world-famous buildings and sights without the illumination we have become so used to. Every year more cities and people are partaking to show that they have accepted the scientific consensus of climate change and are willing to take measures to mitigate its impact.

Executive Director and Co-Founder Andy Ridley said, “Earth Hour’s challenge is no longer to connect people; the challenge is to offer a reason to connect. Any movement of change begins with symbolism – it’s a needed step to prove enough people care about an issue. Earth Hour is past the beginning now, and lots of people are switching their lights off every year in March. We’re now at the stage of taking it beyond the hour.”

By 2012 Earth Hour has many famous spokespeople and institutions, such as the world’s football governing body FIFA where all staff will participate in environmentally-friendly activities at work and on the way to the office, and rock band Akasha offering a  free concert and  inviting other musicians, too. Earth Hour Ambassador Miranda Kerr challenges KORA Organics team to offset carbon emissions from all flights for 2012, if 500 people pledge to do the same.  

All details are on the Earth Hour website.

Don’t forget to switch off your lights on March 31st!

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